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Amanda Forney
Homebot Author

Amanda Forney

Senior Lifecycle Marketing Manager, Homebot

Amanda Forney is Senior Lifecycle Marketing Manager at Homebot, where she has spent five years building the communication systems that keep loan officers and real estate agents connected to their clients. She specializes in lifecycle strategy, email marketing, and translating the nuances of the mortgage and housing industry into content that actually moves people to act. Amanda believes storytelling sits at the center of every meaningful customer relationship, and she brings that conviction to every campaign she builds.

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Amanda Forney

Amanda Forney covers lifecycle marketing for Homebot customers

Amanda writes about the communication systems that keep loan officers and real estate agents connected to their clients. Her articles draw on five years building lifecycle and email programs at Homebot, the homeownership platform for client retention and referrals.

Lifecycle strategy

Building communication systems that carry a client relationship from first touch through repeat business and referrals.

Email marketing

Writing and structuring campaigns that homeowners actually open, read, and act on.

Storytelling that converts

Translating the nuances of the mortgage and housing industry into content that moves people to act.