Turn Homeowner Insights Into Action
Homebot and Sierra Interactive now work as one system. Watch the CEOs of both platforms, plus a Berkshire Hathaway broker who uses them together every day, show how your database becomes a referral engine. Watch on demand.
Your database already knows who is thinking about selling
Homebot keeps homeowners engaged with their home wealth month after month. Sierra Interactive runs your website and CRM. Now they work as one system: Homebot's homeowner insights, including each contact's likelihood to sell, sync straight into Sierra, so intent shows up right where your team already works.
In this session, Homebot CEO Ernie Graham and Sierra Interactive CEO Peter Maglathlin walk through what the integration does, and Berkshire Hathaway broker Eddie Scruggs shows how his team applies it in real workflows, from first signal to listing conversation.
Ernie Graham
Ernie leads Homebot, the homeowner engagement platform that keeps clients connected to their home wealth, and to the professionals who guide them.
Peter Maglathlin
Peter leads Sierra Interactive, the high-performance website and CRM platform real estate teams use to convert, nurture, and manage their pipeline.
Eddie Scruggs
Eddie runs his database on Sierra and Homebot together, and shares the real-world workflows his team uses to turn homeowner signals into listing conversations.
How to put your homeowner data to work
Four moves that turn your database into a referral engine.
Capture net-new seller leads
Put Homebot's home valuation widget on your Sierra site and turn traffic into homeowner relationships.
Keep every lead warm
Push Sierra leads into Homebot so every contact gets ongoing home value insights, month after month.
Spot high-intent sellers
See Homebot's seller signals inside Sierra and prioritize the contacts most likely to make a move.
Turn signals into CMAs
Use the built-in CMA request feature and pre-configured CMA widget to move from signal to listing conversation.
A pipeline that starts working the day you connect it
A connected loop from home value to listing appointment
You leave knowing exactly how the integration works and how one team runs it day to day: the valuation widget capturing new sellers on your site, ongoing Homebot engagement keeping every contact warm, and seller signals inside Sierra telling you who to call, and when. No new lead spend, just the database you already own.
valuation widget · seller signals · CMA requestsGo deeper on the integration
The full announcement, and how seller intent shows up inside Sierra.
Homebot Integrates with Sierra Interactive to Surface Seller Intent Inside the CRM
The companion read to this session. It covers what syncs between Homebot and Sierra Interactive, how likelihood-to-sell signals surface in the CRM, and what that means for your follow-up.
Read the article
Built for teams who want listings from the database they already own
Sierra Interactive teams who want their CRM to tell them which homeowners are getting ready to make a move.
Agents and brokers who want more seller conversations without spending more on leads.
Team leads building a repeat and referral pipeline from the relationships they already have.
Your next listing is already in your database
Spend an hour with Ernie, Peter, and Eddie and see how homeowner insights become action.
Watch now
