Homebot Integrates with Sierra Interactive to Surface Seller Intent Inside the CRM

Real estate teams can now see when homeowners signal readiness to buy or sell, and act on it in real time

DENVER, CO – April 30, 2026 – Homebot, the leading client engagement platform for mortgage and real estate professionals, today announced a strategic integration partnership with Sierra Interactive, an all-in-one real estate platform that enables brand differentiation and personalized lead nurture at scale. Together, the partnership bridges the gap between lead generation, client nurturing, and long-term referral growth, helping real estate teams turn homeowner data into timely, actionable opportunities.

For many agents, the challenge isn’t generating leads, it’s maintaining meaningful engagement after initial contact or closing. The Homebot and Sierra Interactive integration addresses this by connecting Homebot’s homeowner insights directly into Sierra’s CRM, allowing teams to clearly see when a homeowner is signaling intent and take action at exactly the right moment.

“Agents have more data than ever, but very little clarity on what to do with it,” said Peter Maglathlin, CEO at Sierra Interactive. “This integration transforms homeowner engagement into visible, actionable signals inside Sierra, so teams can prioritize the right opportunities, personalize outreach, and build long-term client relationships that actually scale.”

From Engagement Signals to Real-Time Action

With the integration, homeowner activity inside Homebot (such as likelihood to sell) automatically appears inside Sierra Interactive. Teams gain real-time visibility into which contacts are showing intent, enabling smarter prioritization, faster follow-up, and more focused outreach without manual work.

At the same time, Sierra users can seamlessly connect their database into Homebot, ensuring homeowners receive ongoing, personalized home value insights that keep agents top of mind long after the transaction.

“Homebot helps agents stay relevant long after closing by delivering ongoing value to homeowners,” said Ernie Graham, CEO at Homebot. “By integrating directly with Sierra, those insights don’t just inform — they activate. Agents immediately know who’s engaged, why it matters, and how to respond.”

A Clearer Path to Repeat and Referral Business

By unifying lead intelligence and homeowner engagement, the integration provides clarity into which relationships are driving real growth. The result is a more intentional approach to nurturing: less guesswork, more relevance, and stronger client relationships built on timely, data-driven insights.

Built for Teams Focused on Long-Term Growth

The Homebot and Sierra Interactive integration is designed for teams that want to scale without adding operational complexity. It enables agents to:

• Identify high-intent opportunities automatically
• Deliver ongoing value to homeowners through personalized insights
• Prioritize outreach based on real engagement signals
• Build repeat and referral pipelines with greater confidence

The integration is available immediately to Sierra Interactive and Homebot users. Users can activate the connection through Sierra Interactive's integration marketplace or the Homebot Integrations Page.

About Homebot

Founded in 2015, Homebot is a client engagement platform that helps mortgage loan officers and real estate professionals build lifelong client relationships through automated, personalized home finance insights. Each month, Homebot sends clients a customized report showing their home's current value, equity growth, nearby sales activity, and personalized recommendations for refinancing or moving—all branded with the professional's contact information. With industry-leading engagement rates and intelligent automation, Homebot transforms one-time transactions into lifetime relationships. Learn more at www.homebot.ai.

About Sierra Interactive

Sierra Interactive develops residential real estate software and services for teams and independent brokerages across the U.S. and Canada. Sierra’s platform enables agents to differentiate their brand, personalize lead nurture, and connect their favorite point solutions — all while powering discoverability, conversion, and long-term growth. Learn more at www.sierrainteractive.com.