How to Leverage Marketing Automation and a Modern Tech Stack to Fuel Growth in 2025

Unlocking Growth with Marketing Automation: Insights from Castle & Cooke’s CMO Scott Kirkessner

Join us for an exclusive fireside chat with Scott Kirkessner, CMO of Castle & Cooke, as we delve into how leading lending enterprises can harness marketing automation to drive productivity and ROI. This session will spotlight Castle & Cooke’s innovative strategies for scaling client engagement—both through Homebot and independent approaches—and reveal the tangible results they’ve achieved by optimizing their workflows and client outreach.

You’ll walk away with actionable insights into how marketing automation can streamline your operations, improve client relationships, and ultimately accelerate your growth. This is an essential session for any team looking to refine their approach, leverage strategic automation, and make the most of emerging technologies in the competitive lending landscape.