Your buyers aren't scrolling search results anymore, they're asking AI who to call. In about 30 minutes, learn the seven signals that decide whether your name is the answer. Watch on demand.
When someone asks ChatGPT, Claude, Gemini, or Perplexity for a great agent in their area, AI returns a name or two, not a page of links. Generative Engine Optimization, GEO, is how you become one of those names.
This session shows how AI recommends agents today, and the exact moves to make sure it recommends you: the seven signals AI reads, and a weekly rhythm to keep your name showing up.


An active Front Range agent, Noah helps agents and loan officers adopt Homebot to stay connected with clients for life, and lives the GEO playbook day to day.
Four things that move you from invisible to chosen.
Why GEO exists, why now, and how the buyer's first question changed.
What the adoption data shows, and why real estate isn't insulated from it.
How AI decides who to recommend, and where your name needs to show up.
Your starter audit and a weekly rhythm that keeps you visible.
You leave knowing the seven signals AI reads when it decides who to recommend, a starter audit you can run on your own presence this week, and a simple weekly rhythm that keeps your name in front of AI. Pair it with the two free resources below and you have everything you need to start.
7 signals · starter audit · weekly rhythmTwo free downloads to work the seven signals after you watch.
Seven foundational steps to run first, the base every other GEO signal builds on. Audit your platforms, standardize your identity, and set up your profile the right way.
Download the checklistSeven ready-to-use prompts that do the work behind each signal. Test whether AI already recommends you, then build the bios, reviews, and content that make sure it does.
Download the prompt kitThe full breakdown of how AI search picks agents, and what to do about it.
The companion read to this session. It walks through the seven signals in depth, with the why behind each one and the steps to put them to work in your market.
Read the article
Real estate agents who want their name to be the answer when a buyer asks AI who to call.
Agents who know AI search is changing how clients find them and want to get ahead of it now.
Anyone who wants a clear, repeatable system instead of guessing at how AI decides who shows up.
Buyers are already asking AI who to call. Spend about 30 minutes to make sure the answer is you.
Watch now