Back to the Marketing Toolkit For loan officers

AI prompts for loan officers

Copy a prompt, swap in your own details where you see [brackets], and paste it into the AI tool you already use.

Prompts for any AI assistant

These work in Claude, ChatGPT, Gemini, or any other AI chat tool. Swap out anything in [brackets], paste the prompt in, and edit what comes back before you send it.

Swap out anything that looks like [this] before you paste.
Before you paste: never put borrower personal data into a public AI tool. No Social Security numbers, no account or loan numbers, no full names paired with loan details. Describe the situation instead ("a borrower with a 580 score and $3,000 saved"). Anything you plan to publish or send as marketing goes past your compliance team first.
01

One update, five formats

Why it's useful: You have a rate move or a closing worth sharing and only ever post it once. This reformats it for every channel in one pass.

Prompt
Here's something worth sharing with my clients and partners: [paste your update, e.g. "30-year rates dropped a quarter point this week" or "just closed a first-time buyer in 21 days with 3% down"].

Turn this into 5 versions:
1. A LinkedIn post (conversational, under 150 words)
2. A text message to past clients (2 sentences max)
3. A 30-second voicemail script
4. A one-line Instagram caption
5. A subject line plus a 2-sentence email intro

Keep my tone [describe it, e.g. "warm and a little informal" or "direct and confident"]. No sales pitch in any of them, and no promises about where rates are headed.
02

Not-ready-yet borrower plan

Why it's useful: A borrower who can't qualify today still needs a lender in 12 months. This gives them a plan and gives you the follow-up schedule.

Prompt
I'm talking to a potential borrower who isn't ready to buy yet. Here's their situation: [describe it without personal identifiers, e.g. "credit score around 580, $3,000 saved, wants a $300k home in 18 months, has a car loan and two credit cards near their limits"].

Write a simple, encouraging month-by-month plan they could follow to get mortgage-ready, covering the specific things in their way: credit, savings, debt, and documentation. Keep it realistic and specific to their situation. End with a line inviting them to check back in with me every couple of months.

Then give me a separate follow-up checklist for MYSELF: which months I should reach back out, what milestone to check at each one (e.g. "month 3: ask if they've pulled their credit report"), and a one-line opener I can text them at each check-in.
03

Sound like me

Why it's useful: AI-written emails read generic because the tool has never seen how you write. This teaches it your voice from your own emails first.

Prompt
I want you to learn my writing voice so future emails and texts to clients and referral partners sound like me.

Here are 3 examples of emails or texts I've actually sent (personal details removed):

[paste 3 real emails or texts, even informal ones]

Based on these, describe my tone in a few words. Then write a new [email/text] in that same voice about this topic: [describe the situation, e.g. "letting a past client know their rate is now high enough above market that a refi is worth a conversation"].
04

Reengage a cold borrower

Why it's useful: A "just checking in" text gets ignored. This works out why the borrower went quiet first, then writes an opener that fits that reason.

Prompt
I have a borrower who's gone cold and I want to reach back out without sending a generic "just checking in" message.

Here's what I know: [describe the situation without personal identifiers, e.g. "preapproved 4 months ago, went quiet after my second follow-up, may be working with another lender" or "closed with me 2 years ago, no contact since, probably has enough equity now for a move-up"].

First, give me your best guess at why they went quiet. Then write a short, low-pressure text or email opener that fits that specific reason. Keep it under 40 words, and don't mention rates or the loan unless that's the actual reason for reaching out.

Then give me a one-line fallback message I can send if they don't respond within a week.
05

FAQ builder

Why it's useful: You answer the same borrower questions on every call. This turns them into plain-English answers you can reuse in emails, social posts, and your website.

Prompt
I want to turn real borrower questions into content I can reuse.

Here are questions borrowers have actually asked me recently: [paste 10 to 15 questions, even rough ones, e.g. "why did my rate change after I got preapproved," "what's the difference between prequalified and preapproved," "do I really need 20% down"].

For each one, write a short, plain-English answer (2 to 3 sentences, no lending jargon, no rate predictions). Then group them into 3 or 4 themes (e.g. "credit and approval," "down payments and costs," "timing and rates") and suggest a title for each group I could use as a social post or a page section on my website.
06

Explain a rate move to past clients

Why it's useful: Rates moved and your past clients saw the headline. This writes the plain-language version of what it means for them, without a forecast.

Prompt
Mortgage rates just [describe the move, e.g. "dropped from 6.9% to 6.5% over the past three weeks" or "rose a quarter point after the jobs report"].

Write a short email to my past clients that explains in plain language what happened and why, what it means for someone who already owns a home, and what it means for someone thinking about buying. Reading level: 7th grade. Under 150 words.

Rules: no prediction about where rates go next, no pressure to act, and end with one question that invites a reply. Then give me a 2-sentence text version of the same message.
07

Translate a loan term or program

Why it's useful: Borrowers nod along on the call and look it up later. This gives you a client-ready explanation you can send the same day.

Prompt
Explain [loan term or program, e.g. "a 2-1 buydown," "mortgage insurance and when it drops off," "an FHA 203(k) renovation loan," "rate lock and float-down"] to a first-time homebuyer.

Give me three versions:
1. A 2-sentence explanation I can say on a call
2. A short email (under 120 words) with one simple example using round numbers
3. The three questions a borrower is most likely to ask next, each with a 1-sentence answer

Plain English only. If a detail depends on the lender or the program, say so instead of guessing.
08

Weekly loan status update

Why it's useful: Borrowers and their agents ask "where are we" because your updates don't answer it. This writes one update both of them will read.

Prompt
Write a weekly loan status update for a purchase loan. Here's where we are: [describe the status without personal identifiers, e.g. "appraisal came back at value Tuesday, underwriting has the file, we're waiting on the borrower's updated bank statement, closing is set for the 28th"].

Give me two versions:
1. For the borrower: what's done, what's next, exactly what I need from them and by when. Under 100 words, no lending jargon.
2. For the buyer's agent: the same status in 3 to 4 lines, with the one thing that could move the closing date.

End both with the next date they'll hear from me.
09

First meeting with a new agent partner

Why it's useful: You get one first meeting with an agent who already has a lender. This preps your questions and the co-marketing ideas to leave with.

Prompt
I'm a loan officer meeting a real estate agent for the first time. Here's what I know about them: [describe, e.g. "sells 20 to 25 homes a year, mostly first-time buyers in the $350k to $450k range, active on Instagram, currently works with one lender at a big bank"].

First, give me 6 questions to ask in the meeting that show I understand their business and surface where their current lender is falling short, without me saying anything negative about that lender.

Then give me a list of 8 co-marketing ideas we could run together in the next 90 days, ranked by how little effort they take from the agent. For each one, say what the agent gets out of it in one sentence.

Finish with a short follow-up email I can send the same day that references one specific thing from the meeting: [leave a blank for me to fill in].
10

"I'll wait for rates to drop"

Why it's useful: You hear this objection every week. This writes a response that respects the borrower's thinking and gives them real numbers to compare.

Prompt
A borrower told me they're going to wait for rates to drop before buying. Here's their situation: [describe without personal identifiers, e.g. "renting at $2,400 a month, preapproved for $400k, looking at a $380k home at today's 6.6% rate, hoping rates hit 5.5%"].

Write a response I can say on a call or send as an email that:
1. Agrees that waiting is a reasonable thing to consider
2. Walks through what waiting actually costs them, using their numbers: rent paid while waiting, and what happens to the monthly payment if home prices rise [X%] before rates fall
3. Explains refinancing later in one plain sentence
4. Ends with a question, not a push

Under 200 words. No prediction about where rates go. No urgency language.