Expanding Search Capabilities with Homebot’s Home Search

Loan officers and real estate agents are no strangers to the challenges of navigating a competitive, fast-paced housing market. Leads from mega platforms like Zillow and Redfin often look promising but end up being time-consuming dead ends—casual browsers or “just looking” buyers who aren’t ready to take action. For professionals who rely on making real connections with serious clients, this can be frustrating and costly.

That’s where Homebot’s new Deep Search feature comes in. Designed to cut through the noise, Deep Search focuses on intent-driven behaviors that signal a higher likelihood of transaction. It pinpoints potential buyers and sellers who are actively searching for homes with real intent, allowing loan officers and real estate agents to focus their energy on high-value leads.

But Deep Search was just the beginning. Our Home Search product has evolved to offer even more powerful tools and broader coverage to help you zero in on ready-to-act clients faster and more efficiently. In this post, we’ll explore the recent advancements that make Homebot’s home search a must-have for growing your business. From enhanced coverage to improved user experience, these updates are designed to help you get ahead in today’s competitive market.

Homebot’s Home Search Coverage

Since the original release of Home Search in 2022, we’ve made significant updates to offer even more value to loan officers and real estate agents. Initially designed to help agents deliver personalized financial insights, Our Home Search now covers almost all major metro areas, meaning you can support clients no matter where they’re looking. Whether it’s a growing urban center or a suburban neighborhood, you have the power to provide accurate, up-to-date listings in real-time. This level of coverage makes you a go-to resource, no matter where your clients are searching.

Here’s why expanded coverage matters for you and your clients:

• Up-to-Date, Reliable Data: Clients get the most current listings, backed by personalized financial insights. This means that you can guide them with confidence, helping them make smarter home-buying and selling decisions. Instead of juggling outdated or inaccurate information, you become their trusted advisor, armed with real-time data that builds trust and drives faster decisions.

• Seamless Connection: With Homebot’s expanded search coverage, loan officers and real estate agents can now serve more clients in more markets. You stay deeply connected with clients through every phase of their journey, with real-time updates on their search activities. When your clients are ready to take the next step, you’ll know—and be right there to guide them.

• Enhanced Lead Visibility: More coverage means more leads. By expanding your reach, you can tap into a broader pool of buyers and sellers, while Homebot’s real-time Activity Feed and weekly client activity reports keep you in the loop. From monitoring when a client updates their budget to seeing when they start a new search, you’ll know exactly when to reach out with the right message at the right time

• Increased Client Confidence: With Homebot’s personalized home finance insights integrated into each listing, your clients can assess their options with more confidence. They’ll understand which homes are smart investments based on their budget and market data, all while knowing you’re just a click away for expert advice. This makes them more likely to act—and more likely to choose you when they do.

Homebot’s Enhanced Home Search Experience in 2024

In addition to expanded coverage, Homebot’s Home Search product has been upgraded to include a more intuitive and personalized user experience. These improvements are designed to make the home search process faster, easier, and more engaging, helping loan officers and real estate agents connect with clients at the right moment. Here’s what’s new:

• Map-Based Search with Dynamic Filters: Homebot now offers a classic map-based search experience with powerful dynamic filters. Users can tailor their home search by price, location, square footage, and more, making it easier to narrow down options that fit their exact needs. Whether a buyer is looking in a specific neighborhood or needs to stay within a certain budget, this functionality ensures they find relevant listings quickly.

• Curated Home Galleries: To make the search process even more efficient, Homebot now includes curated galleries of homes based on specific criteria like recent price drops, homes with assumable loans, and properties offering concessions. These galleries save clients time by surfacing the homes that match their most important needs, allowing them to make faster, more informed decisions. For loan officers and real estate agents, this means higher engagement and a greater likelihood that clients will reach out for guidance.

• Improved User Experience: The enhanced UX in 2024 focuses on delivering a seamless, interactive experience. By making it easier for users to customize their searches and discover relevant listings, Homebot drives deeper engagement with the platform. This increase in user activity translates to more opportunities for loan officers and real estate agents to connect with serious buyers and sellers at the right moment.

These updates empower professionals to offer a home search experience that goes beyond traditional platforms. With smarter search functionality and curated galleries, Homebot makes it easier for clients to find the perfect home—and reach out to their trusted advisors when they’re ready to take the next step.

Current Metrics for Homebot’s Home Search

These feature upgrades aren’t just about improving the experience—they’re proven to deliver results. The proof is in the numbers:

• 5.47% Conversion Rate on Search Landing Pages: Homebot’s search landing pages convert at an impressive 5.47%, more than 2.5 times higher than the industry average. This shows that the upgrades are doing exactly what they’re designed to—turning curious browsers into engaged clients.

• 3.75x More Likely to Reach Out: Users interacting with curated galleries are 3.75 times more likely to contact a loan officer or real estate agent. By tailoring search results to meet specific needs, these galleries help clients find what they’re looking for faster and encourage them to take the next step.

• 5% Monthly Outreach Rate: Over 5% of users who engage with Homebot’s search features reach out to an agent or loan officer each month. This consistent engagement means more qualified leads and more opportunities to close deals.

The numbers don’t lie. With smarter tools and better client connections, Homebot empowers you to convert leads, build relationships, and grow your business with confidence.

Conclusion: Accelerate Your Business with Homebot’s Home Search

Homebot’s home search is more powerful than ever, offering nationwide coverage, dynamic filters, and curated galleries that make it easier for clients to find their perfect home. The recent UX improvements ensure a seamless, engaging experience that keeps clients connected with loan officers and real estate agents throughout their home-buying journey.

The numbers speak for themselves: with a 5.47% conversion rate on search landing pages, a 3.75x higher likelihood of client outreach from curated galleries, and over 5% of users reaching out to professionals each month, Homebot is driving real engagement and business growth.

For loan officers and real estate agents, these enhancements mean more meaningful interactions, better client relationships, and more opportunities to close deals. And with Homebot constantly innovating and expanding its features, the future looks bright for professionals looking to stay ahead in today’s market.

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