Homebot Partners with Plains Commerce Bank to Strengthen Client Relationships Through Personalized Home Wealth Insights

Community-focused lender expands client engagement beyond closing with automated wealth-building tools and local referral network expansion

DENVER, CO, October 20, 2025 — Homebot, Inc., provider of the award-winning client-for-life portal that empowers consumers to build wealth through homeownership, today announced a strategic partnership with Plains Commerce Bank. The collaboration delivers personalized home wealth insights to Plains Commerce Bank mortgage clients while expanding the bank's referral network through Homebot's Partner Intel technology.

"Plains Commerce Bank has spent nearly a century building trusted relationships across the Midwest. This partnership gives their loan officers the tools to keep those relationships strong long after closing," said Ernie Graham, CEO and co-founder of Homebot. "When you combine their commitment to personalized service with our wealth-building insights, clients get ongoing guidance from people they trust in communities they call home."

Plains Commerce Bank has served Midwest communities since 1931, building a reputation for integrity, local decision-making, and relationships that last. The bank offers mortgage, commercial, and personal banking solutions tailored to the needs of individuals, families, and businesses throughout the region. Their approach is simple: know your clients, understand your markets, and deliver service that genuinely helps people reach their financial goals.

Key partnership highlights include:

• Automated Client Engagement: Monthly home wealth reports delivered to every mortgage client
• Partner Intel Technology: Advanced tools to discover and connect with local real estate professionals
• Branded Experience: All insights delivered under the Plains Commerce Bank brand
• Local Market Focus: Strengthening connections between mortgage clients and trusted local agents

The partnership integrates Homebot's intelligent client portal with Plains Commerce Bank's mortgage operations, ensuring every funded loan automatically receives monthly insights about home value, equity growth, and wealth-building opportunities. The bank will also use Partner Intel to expand its network of real estate agent referral partners across its Midwest markets.

“Homebot makes it easy for us to stay connected with clients in a way that actually matters to them.” said Brian French, Sales Manager at Plains Commerce Bank. “It’s not just about mortgage info; it’s about helping homeowners understand and grow their biggest investment. Our team loves how simple Homebot is to use and how much our clients appreciate it.”

As clients receive monthly insights about their home's financial potential, Plains Commerce Bank remains top-of-mind when they're ready for their next move—whether that's a refinance, new purchase, or helping friends and family with their mortgage needs.

About Plains Commerce Bank

Founded over 90 years ago, Plains Commerce Bank is a community-focused financial institution with a strong presence across the Midwest. The bank serves individuals, families, and businesses with a full suite of mortgage, commercial, and personal banking products. Guided by its vision of Banking Beyond Boundaries, Plains Commerce Bank combines the values of its past with innovative technology and solutions to build lasting relationships, support local growth, and help customers achieve financial success with confidence and trust.

About Homebot

Founded in 2015, Homebot is a client-for-life portal that maximizes repeat and referral business for lenders by empowering consumers to build wealth through homeownership. The award-winning portal delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. Every month, we show them their home's value, equity growth, and wealth-building possibilities. With an average 50% monthly engagement rate, Homebot ensures lenders and agents remain the trusted advisors that consumers rely on to make informed decisions about the largest asset they may ever own, their home. Homebot is based in Denver, Colorado. Learn more at homebot.ai.

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