Reinventing Home Search: How to Win Clients in the Era of Privacy

Right now, a perfect storm is reshaping how lenders and agents win.

1️⃣ Legislation: Trigger leads are banned—nationally and across 8+ states.
2️⃣ Consumer behavior: Over 60% of buyers want a search experience without spam or tracking, yet big search platforms continue to sell their data in masses.
3️⃣ Affordability pressure: Most buyers think they’re priced out… while no one’s educating them on concessions, assumables, or payment-first options.

This is your edge… To deliver a private, trusted, agent-connected search experience that educates buyers, builds loyalty, and signals intent- completely automated. 

In this session, we break down:

✅ What’s driving the shift: Privacy laws, buyer behavior, and platform control.
✅ Why it’s your edge: Give buyers what they want and gain visibility into client intent.
✅ How top LOs are winning: Real examples of lenders using this playbook with Homebot.

Watch now to get this win-win playbook. 

Speakers

• Ernie Graham: CEO, Homebot
• Andy Taylor: Co-Founder, RetroRate
• Nicole Rueth: Branch VP, Movement Mortgage