Comparing RETR vs Homebot? RETR is a data tool loan officers use to research and prospect real estate agents. Homebot is the homeownership platform built to keep your past borrowers engaged and referring.
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Homebot is a homeownership platform built for client retention and referrals. RETR is a data tool loan officers use to research and prospect real estate agents. Each row compares the two on the same line item.
Loan officers choose Homebot for proven client engagement, predictive seller signals, and agent research built into the platform, not a separate $199/mo subscription on the side.
Homebot's Home Digest has years of track record and a 75% average open rate, with named accounts at 77 to 81%. RETR's borrower home report publishes no engagement data. Retention runs on the report your clients actually open.
75% open rateHomebot uses MLS and Altos data with roughly 1.9% median error. RETR's home values lean on county records with a stated 4 to 6 week lag and rates estimated off market averages, not your client's actual rate.
~1.9% median errorPartner Intel lets you research agents, see which ones are already on Homebot, and start co-sponsorships in the same tool that runs your client retention. With RETR, agent data is a separate $199/mo subscription with its own login and bill.
One platform, one subscriptionHomebot plans scale with your database, from $125/mo to $300/mo, with agent co-sponsorship and Partner Intel on every plan. RETR sells a single individual plan at $199/mo flat.
Get started, load up to 100 clients
Room to grow, load up to 500 clients
Load your entire database
Agent / LO data subscription
RETR fits loan officers who want deep agent data for prospecting and recruiting. Homebot fits anyone whose business depends on past-client retention and agent partnerships. Other tools loan officers evaluate include Highway.ai, MyHomeIQ, and Fello.
Mortgage market education and rate-strategy content for loan officers. Strong on rate storytelling and borrower conversations, not on automated homeowner engagement or predictive seller scoring.
Homeowner reports and lead-generation funnels for loan officers. Focused on new-client acquisition more than ongoing past-client retention.
Predictive seller intelligence and database enrichment for large real estate teams. Built around list-pull data rather than a client-facing homeownership experience.
The questions loan officers ask most when evaluating RETR vs Homebot.
It depends on the job. RETR is a data tool loan officers use to find and research real estate agents to prospect, plus production data on other loan officers for recruiting. Homebot is a homeownership platform built for past-client retention and referrals, with an 89% Likely to Sell Score and a 75% monthly open rate on the Home Digest. If your goal is keeping your database warm and turning past clients into repeat and referral business, Homebot is purpose-built for it, and Partner Intel handles agent research inside the same subscription.
RETR's individual plan is $199/month month-to-month, or $2,189/year upfront (about $182/month), with a 14-day free trial and an optional LO Recruit add-on at +$100/month. Homebot loan officer pricing starts at $125/month for Starter, $225/month for Pro, and $300/month for Unlimited, all with a $100 setup fee, agent co-sponsorship, and Partner Intel included.
RETR offers a borrower Home Value Report that loan officers can send to their own past closings. Homebot's Home Digest has years of track record, a published 75% average open rate, MLS and Altos valuation data at roughly 1.9% median error, and a private home search and mobile app for clients. Homebot's engagement is the proven layer that turns a monthly report into repeat business.
Yes, and some loan officers do. RETR is strongest as raw agent and LO data for prospecting and recruiting. Homebot includes Partner Intel for agent research and handles the retention side that RETR was not built for. Most teams find Partner Intel covers their agent-partnership needs inside their Homebot subscription, which removes the separate $199/month line item.
No. Homebot is a client engagement and retention platform that sits alongside your CRM, not in place of it. It integrates with Follow Up Boss, Sierra Interactive, and Usherpa, with Salesforce and Total Expert available on Enterprise. RETR is not a CRM either; it is a data subscription that exports lists into your CRM.
The two tools handle data differently. RETR does not provide borrower or buyer contact information; it provides agent and LO production data. With Homebot, you load and own your own client database, and Homebot keeps it engaged with monthly branded reports and predictive signals. You bring the relationships; Homebot keeps them warm.
Import your borrower database, let Homebot handle the monthly sends and predictive signals, and research your agent partnerships with Partner Intel, all in one platform instead of a separate $199/mo data subscription.
