Comparing Fello vs Homebot? See how the two platforms stack up on AI seller intelligence, buyer tools, and pricing for loan officers and real estate agents.
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Homebot is a homeownership platform built for client retention and referrals, with AI seller intelligence on every plan. Fello is a database enrichment and seller-intelligence platform built for large real estate teams, starting at $499/mo.
Our complete breakdown compares both platforms feature by feature: AI seller scoring, buyer tools, pricing at every tier, and which one fits your team. Read it before you decide.
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Loan officers choose Homebot over Fello for predictive AI on every plan, a price point that leaves room for agent partnerships, and a referral network Fello has no answer for.
Homebot's predictive insights flag which clients are showing signs of a move, included on every paid plan starting at $125/mo. Fello's entry plan starts at $499/mo. You can run Homebot's full LO Unlimited plan, covering your entire database, for $300/mo, less than Fello's starting price.
Predictive insights · from $125/moHomebot Starter, Pro, and Unlimited tiers cover everything from 100 clients to your entire database. You expand by adding 100-client blocks for $10/mo with no forced tier jump. Fello's Growth plan caps at 3,000 contacts for $499/mo, and exceeding that cap triggers an automatic upgrade. Fello lists unlimited users, with added users at $50/mo each.
No surprise tier jumpsHomebot's lender-agent co-sponsorship cuts the agent's plan to $25/mo (RESPA-compliant) and turns every agent partnership into a co-branded engagement system, surfaced through Homebot Network. Fello does market to mortgage professionals and includes equity insights, buyer activity tracking, and market shift alerts, but it has no co-sponsorship model, no referral network, and no mechanism for building lender-agent partnerships. Felix, Fello's AI follow-up agent, is a paid add-on.
Co-sponsorship + NetworkReal estate agents choose Homebot over Fello for a price point that fits solo agents, a buyer experience Fello does not offer, and AI seller scoring that runs without weekly campaign management.
Homebot's predictive insights flag which homeowners are showing signs of a move, on every plan from $25/mo. Fello includes an AI Lead Score, direct mail automation, buyer-to-seller campaigns, landing pages, and listing win/loss tracking. It's a broader toolset, but one that requires active management to get value from, and starts at $499/mo. For a solo agent or small team, Homebot runs itself at a fraction of the cost.
Predictive insights · from $25/moBranded private home search keeps buyers in your portal, the mobile app gives every client a place to check their home value, and affordability calculators sit inside every listing. Fello lacks home search. Fello's iOS app is a workspace for agents, not homeowners, and Fello has no home search.
Buyer search · mobile appHomebot runs without weekly campaign management. Import your contacts and the monthly Home Digest goes out automatically. Fello offers a broader suite (automations, landing pages, buyer-to-seller campaigns, direct mail), but that breadth comes with more setup and ongoing management. Added users are $50/mo each on top of the $499/mo base, and Felix, Fello's AI follow-up agent, is a further paid add-on.
$25–$50/mo · runs itselfSam Mahshi, a mortgage advisor with 25+ years in lending, came back to Homebot after a stretch on another platform. Within a week, his clients were opening his reports again.
“With Homebot, within the week I noticed a huge difference. I can actually tell that these people are receiving the email and opening it up, and there’s activity going on.”Sam Mahshi, Certified Mortgage Advisor, Preferred Mortgage Read Sam’s full story →
Homebot starts at $125/mo with AI seller intelligence included on every plan. Fello's entry plan (Growth) starts at $499/mo, and each added user is $50/mo.
Get started, load up to 100 clients
Room to grow, load up to 500 clients
Load your entire database
Growth plan · entry-level, billed monthly
* Co-sponsored agents pay separately for their own monthly Homebot subscription
* Applicable sales tax for your billing zip code may be applied
Homebot gives real estate agents dedicated plans starting at $50/mo, or $25/mo with a co-sponsoring lender. Fello's entry plan starts at $499/mo, and each added user is $50/mo.
No lender co-sponsor required
Lender co-sponsorship required
Lender co-sponsor optional
Growth plan · entry-level, billed monthly
* Co-sponsored agents pay separately for their own monthly Homebot subscription
* Applicable sales tax for your billing zip code may be applied
Fello is built for real estate teams that run their own campaigns. Homebot fits anyone whose business depends on past-client retention and agent partnerships. Other Homebot alternatives include myhomeIQ, MBS Highway/List Reports, and HouseCanary.
Homeowner reports and lead-generation landing pages for loan officers, with a free agent tier. Homebot adds a homeowner mobile app and private home search.
See the comparison →Focused on mortgage market education content and rate strategy for loan officers. Strong on rate-and-strategy storytelling, not on homeowner engagement or predictive seller scoring.
See the comparison →An enterprise-grade property data platform built for institutional use, not an agent- or LO-facing retention tool. No homeowner-facing reports.
See the comparison →The questions loan officers, lenders, and real estate agents ask most when evaluating Fello vs Homebot.
It depends on your business. Fello fits large real estate teams with thousands of contacts and the bandwidth to run multi-channel campaigns, deep data enrichment, and automated direct mail. Homebot fits loan officers, lenders, real estate agents, and lender-agent pairs who want their whole database engaged automatically, with AI seller scoring and buyer tools included on every plan.
Homebot includes predictive seller insights and a 75% monthly open rate on the Home Digest.
Fello's entry plan (Growth) starts at $499/month billed monthly, and caps at 3,000 active contacts. Additional contacts cost $50/month per 1,000. Fello lists unlimited users, with added users at $50/month each. Fello also automatically upgrades your plan if you exceed your contact cap.
Homebot loan officer pricing starts at $125/month for Starter (100 clients), $225/month for Pro (500 clients), and $300/month for Unlimited, all with a $100 setup fee and AI seller intelligence included. Homebot's full-database Unlimited plan is $300/mo, less than Fello's entry price. Homebot real estate agent plans start at $50/month, or $25/month with a co-sponsoring lender.
Yes. Fello's Growth plan (their entry plan at $499/mo) includes an AI-Powered Lead Score. Homebot includes predictive seller insights on every paid plan. Both tools offer AI seller scoring; the difference is price and what else is included. Homebot adds buyer tools, a mobile app, and lender co-sponsorship that Fello does not have.
No. Fello does not include a buyer home search. Homebot includes a branded private home search that keeps buyers browsing listings inside your portal instead of leaving for Zillow, with your contact information on every listing, plus a mobile app and affordability calculators in every listing.
Fello's iOS app is an agent-facing workspace tool, not a homeowner-facing experience. If staying in front of buyers between conversations matters to your business, that is a capability only Homebot offers in this comparison.
The most commonly evaluated Homebot competitors are Fello, myhomeIQ, MBS Highway/List Reports, and HouseCanary.
Fello focuses on predictive seller intelligence, database enrichment, and multi-channel campaigns for large real estate teams, starting at $499/mo. myhomeIQ pairs monthly home reports with lead-generation funnels and offers a free agent tier. MBS Highway focuses on mortgage market education. HouseCanary is an enterprise property data platform. Homebot covers past-client retention, predictive seller signals, buyer tools, and lender-agent co-branding in one platform.
If a lender partner covers your Homebot cost through co-sponsorship, the additional investment in Fello becomes easier to evaluate on its own merits.
Import your borrower database, let Homebot handle the monthly sends and predictive signals, and see which conversations it starts with your past clients and agent partners.
Import your contacts, let Homebot handle the monthly sends, and see which conversations it starts.
