Comparing Fello vs Homebot? See how the two platforms stack up on AI seller intelligence, buyer tools, and pricing for loan officers and real estate agents.
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Homebot is a homeownership platform built for client retention and referrals, with AI seller intelligence on every plan. Fello is a database enrichment and seller-intelligence platform built for large real estate teams, starting at $498/mo.
Our complete breakdown compares both platforms feature by feature: AI seller scoring, buyer tools, pricing at every tier, and which one fits your team. Read it before you decide.
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Loan officers choose Homebot over Fello for predictive AI on every plan, a price point that leaves room for agent partnerships, and a referral network Fello has no answer for.
Homebot's Likely to Sell Score hits 89% accuracy in the top 50% of scores and is included on every paid plan, starting at $125/mo. Fello's entry plan starts at $498/mo. Fello includes an AI Lead Score too, but publishes no accuracy figure to compare against. You can run Homebot's full LO Unlimited plan — covering your entire database — for $300/mo, less than Fello's starting price.
89% accuracy · from $125/moHomebot Starter, Pro, and Unlimited tiers cover everything from 100 clients to your entire database. You expand by adding 100-client blocks for $10/mo with no forced tier jump. Fello's Growth plan caps at 3,000 contacts for $498/mo, and exceeding that cap triggers an automatic upgrade. Additional users on Fello are each a paid seat at $50/mo — the "unlimited users" framing means unlimited paid seats, not unlimited free access.
No surprise tier jumpsHomebot's lender-agent co-sponsorship splits the cost 50/50 (RESPA-compliant) and turns every agent partnership into a co-branded engagement system, surfaced through Homebot Network. Fello does market to mortgage professionals and includes equity insights, buyer activity tracking, and market shift alerts — but it has no co-sponsorship model, no referral network, and no mechanism for building lender-agent partnerships. Felix, Fello's AI follow-up agent, is a separate paid add-on not included in any base plan.
Co-sponsorship + NetworkReal estate agents choose Homebot over Fello for a price point that fits solo agents, a buyer experience Fello does not offer, and AI seller scoring that runs without weekly campaign management.
Homebot's Likely to Sell Score hits 89% accuracy in the top 50% of scores and ships on every plan from $25/mo. Fello includes an AI Lead Score, direct mail automation, buyer-to-seller campaigns, landing pages, and listing win/loss tracking — a broader toolset, but one that requires active management to get value from, and starts at $498/mo with no published accuracy figure. For a solo agent or small team, Homebot runs itself at a fraction of the cost.
89% accuracy · from $25/moBranded private home search keeps buyers in your portal, the mobile app gives every client a place to check their home value, and affordability calculators sit inside every listing. Fello has none of these. Fello's iOS app is an agent-facing workspace tool — there is no homeowner-facing mobile experience, and no buyer product at all.
Buyer search · mobile appHomebot runs without weekly campaign management. Import your contacts and the monthly Home Digest goes out automatically. Fello offers a broader suite — automations, landing pages, buyer-to-seller campaigns, direct mail — but that breadth comes with more setup and ongoing management. Every user is a billable seat at $50/mo on top of the $498/mo base, and Felix, Fello's AI follow-up agent, is a further paid add-on.
$25–$50/mo · runs itselfHomebot starts at $125/mo with AI seller intelligence included on every plan. Fello's entry plan (Growth) starts at $498/mo — and every user beyond the base is an additional $50/mo seat.
Get started, load up to 100 clients
Room to grow, load up to 500 clients
Load your entire database
Growth plan · entry-level, billed monthly
* Co-sponsored agents pay separately for their own monthly Homebot subscription
* Applicable sales tax for your billing zip code may be applied
Homebot gives real estate agents dedicated plans starting at $50/mo, or $25/mo with a co-sponsoring lender. Fello's entry plan starts at $498/mo — and every added user is an additional $50/mo seat.
No lender co-sponsor required
Lender co-sponsorship required
Lender co-sponsor optional
Growth plan · entry-level, billed monthly
* Co-sponsored agents pay separately for their own monthly Homebot subscription
* Applicable sales tax for your billing zip code may be applied
Fello fits real estate teams and mortgage professionals who want deep data enrichment, multi-channel campaign automation, and active control over their outreach — and have the bandwidth to manage it. Homebot fits anyone whose business depends on past-client retention and agent partnerships. Other Homebot alternatives include MyHomeIQ, MBS Highway/List Reports, and HouseCanary.
Homeowner reports and lead-generation landing pages for loan officers, with a free agent tier and a 72% predictive accuracy figure. Homebot publishes 89% and adds buyer tools, a mobile app, and co-sponsorship.
Focused on mortgage market education content and rate strategy for loan officers. Strong on rate-and-strategy storytelling, not on homeowner engagement or predictive seller scoring.
An enterprise-grade property data platform built for institutional use, not an agent- or LO-facing retention tool. No homeowner-facing reports.
The questions loan officers, lenders, and real estate agents ask most when evaluating Fello vs Homebot.
It depends on your business. Fello fits large real estate teams with thousands of contacts and the bandwidth to run multi-channel campaigns, deep data enrichment, and automated direct mail. Homebot fits loan officers, lenders, real estate agents, and lender-agent pairs who want their whole database engaged automatically, with AI seller scoring and buyer tools included on every plan.
Homebot publishes 89% predictive accuracy on its Likely to Sell Score and a 75% monthly open rate versus Fello's reported 61% on email. Fello does not publish a comparable accuracy figure for its AI Lead Score.
Fello's entry plan (Growth) starts at $498/month billed monthly, and caps at 3,000 active contacts. Additional contacts cost $50/month per 1,000. Every user added to a Fello account is a billable seat at $50/month — the platform advertises "unlimited users," but each one is an additional charge. Fello also automatically upgrades your plan if you exceed your contact cap.
Homebot loan officer pricing starts at $125/month for Starter (100 clients), $225/month for Pro (500 clients), and $300/month for Unlimited, all with a $100 setup fee and AI seller intelligence included. Homebot's full-database Unlimited plan is $300/mo — less than Fello's entry price. Homebot real estate agent plans start at $50/month, or $25/month with a co-sponsoring lender.
Yes — Fello's Growth plan (their entry plan at $498/mo) includes an AI-Powered Lead Score. However, Fello does not publish an accuracy figure for it. Homebot's Likely to Sell Score is included on every paid plan and is reported at 89% accuracy in the top 50% of scores. Both tools offer AI seller scoring; the difference is price, published accuracy, and what else is included — Homebot adds buyer tools, a mobile app, and lender co-sponsorship that Fello does not have.
No. Fello does not include a buyer-side product. Homebot includes a branded private home search that keeps buyers browsing listings inside your portal instead of leaving for Zillow, with your contact information on every listing, plus a mobile app and affordability calculators in every listing.
Fello's iOS app is an agent-facing workspace tool, not a homeowner-facing experience. If staying in front of buyers between conversations matters to your business, that is a capability only Homebot offers in this comparison.
The most commonly evaluated Homebot competitors are Fello, MyHomeIQ, MBS Highway/List Reports, and HouseCanary.
Fello focuses on predictive seller intelligence, database enrichment, and multi-channel campaigns for large real estate teams, starting at $498/mo. MyHomeIQ focuses on lead-generation landing pages and offers a free entry tier. MBS Highway focuses on mortgage market education. HouseCanary is an enterprise property data platform. Homebot covers the broadest range of use cases — past-client retention, predictive seller signals, buyer tools, and lender-agent co-branding — at the lowest public price in the category.
Yes, and some teams do. The most common setup is Homebot handling the ongoing engagement layer for the full database every month while Fello handles deeper data enrichment and outbound campaigns on top.
If a lender partner covers your Homebot cost through co-sponsorship, the additional investment in Fello becomes easier to evaluate on its own merits.
Import your borrower database, let Homebot handle the monthly sends and predictive signals, and see which conversations it starts with your past clients and agent partners.
Import your contacts, let Homebot handle the monthly sends, and see which conversations it starts.
