Comparing Fello vs Homebot? See how the two platforms stack up on AI seller intelligence, buyer tools, and pricing for loan officers and real estate agents.
Get a personalized walkthrough of the LO product, agent co-sponsorship, and pricing for your team.
Get a personalized walkthrough and see what Homebot looks like for your database.
Homebot is a homeownership platform built for client retention and referrals, with AI seller intelligence on every plan. Fello is a database-enrichment and seller-intelligence tool that gates its AI scoring behind a higher tier.
Our complete breakdown compares both platforms feature by feature: AI seller scoring, buyer tools, pricing at every tier, and which one fits your team. Read it before you decide.
See the full breakdown
Loan officers choose Homebot over Fello for AI seller intelligence included on every plan, predictable pricing, and a co-sponsorship model that turns cost into referral partnerships.
Homebot's Likely to Sell Score hits 89% accuracy in the top 50% of scores and ships on every paid plan. Fello publishes no comparable accuracy figure, and its seller scoring lives only on the Growth plan at $415 to $499/mo. The capability you are comparing is included for Homebot and a premium upsell for Fello.
89% accuracy · includedHomebot Starter, Pro, and Unlimited tiers cover everything from 100 clients to your entire database, and you expand by adding 100-client blocks for $10/mo with no forced tier jump. Fello auto-upgrades you to the $415 to $499/mo Growth plan the moment you exceed your contact tier, so a database cleanup that recovers old contacts can quietly raise your bill.
No surprise tier jumpsHomebot's lender-agent co-sponsorship splits the cost 50/50 (RESPA-compliant) and turns every agent partnership into a co-branded engagement system, surfaced through Homebot Network. Fello is a one-way prospecting tool with no co-sponsorship and no referral network to match it.
Co-sponsorship + NetworkReal estate agents choose Homebot over Fello for AI seller scoring included at every price, a buyer experience Fello does not offer, and plans that run themselves at a fraction of the cost.
Homebot's Likely to Sell Score hits 89% accuracy in the top 50% of scores, and engagement-ranked Opportunity Lists tell you who to call first, on every plan. Fello reserves its Lead Score for the $415 to $499/mo Growth plan, so the feature it leads with in every demo is locked behind its top tier.
89% accuracy · includedBranded private home search keeps buyers in your portal, the mobile app gives every client a place to check their home value, and affordability calculators sit inside every listing. Fello has none of these. It has no buyer-side product at all, just seller intelligence and campaigns.
Buyer search · mobile appHomebot starts at $50/mo, or $25/mo with a co-sponsoring lender, and runs without weekly campaign management. Fello's entry plan is $165/mo and its seller scoring requires the $415 to $499/mo Growth plan, a head-to-head that runs roughly 14x to 17x in Homebot's favor.
$25–$50/moHomebot starts at $125/mo with AI seller intelligence included on every plan. Fello starts at $165/mo and gates its AI scoring behind the $415 to $499/mo Growth plan.
Get started, load up to 100 clients
Room to grow, load up to 500 clients
Load your entire database
Starter tier · AI scoring is a higher-tier upsell
* Co-sponsored agents pay separately for their own monthly Homebot subscription
* Applicable sales tax for your billing zip code may be applied
Homebot gives real estate agents dedicated paid plans starting at $50/mo, or $25/mo with a co-sponsoring lender. Fello starts at $165/mo and gates its AI seller scoring behind the $415 to $499/mo Growth plan.
No lender co-sponsor required
Lender co-sponsorship required
Lender co-sponsor optional
Entry tier · AI scoring is a higher-tier upsell
* Co-sponsored agents pay separately for their own monthly Homebot subscription
* Applicable sales tax for your billing zip code may be applied
Fello fits large real estate teams with thousands of contacts and dedicated marketing bandwidth. Homebot fits anyone whose business depends on past-client retention and agent partnerships. Other Homebot alternatives include MyHomeIQ, MBS Highway/List Reports, and HouseCanary.
Homeowner reports and lead-generation landing pages for loan officers, with a free agent tier and a 72% predictive accuracy figure. Homebot publishes 89% and adds buyer tools, a mobile app, and co-sponsorship.
Focused on mortgage market education content and rate strategy for loan officers. Strong on rate-and-strategy storytelling, not on homeowner engagement or predictive seller scoring.
An enterprise-grade property data platform built for institutional use, not an agent- or LO-facing retention tool. No homeowner-facing reports.
The questions loan officers, lenders, and real estate agents ask most when evaluating Fello vs Homebot.
It depends on your business. Fello fits large real estate teams with thousands of contacts and dedicated marketing bandwidth to run multi-channel campaigns and direct mail. Homebot fits loan officers, lenders, real estate agents, and partner pairs who want their whole database engaged automatically, sharper predictive accuracy, and AI seller scoring included on every plan.
Homebot publishes 89% predictive accuracy on its Likely to Sell Score and a 75% monthly open rate versus Fello's reported 61% on email. Fello does not publish a comparable accuracy figure.
Fello starts at $165/month for 500 contacts on the Starter plan, and its predictive seller scoring (Fello IQ) requires the Growth plan at $415 to $499/month. Fello also bills additional users separately and automatically upgrades your plan once you exceed your contact tier.
Homebot loan officer pricing starts at $125/month for Starter (100 clients), $225/month for Pro (500 clients), and $300/month for Unlimited, all with a $100 setup fee and AI seller intelligence included. Homebot real estate agent plans start at $50/month, or $25/month with a co-sponsoring lender. On the AI seller intelligence capability, the head-to-head runs roughly 14x to 17x in Homebot's favor.
Homebot's Likely to Sell Score hits 89% predictive accuracy in the top 50% of scores and is included on every paid plan. Fello's equivalent Lead Score requires the Growth plan at $415 to $499/month.
Homebot also includes a branded private home search experience, a mobile app for homeowners, affordability calculators inside every listing, and six prioritized opportunity lists (likely to sell, likely to buy, high equity, highly engaged, just listed, ready for refi). Fello has no buyer-side product. Its strength is database enrichment and direct-mail automation rather than ongoing homeowner engagement.
No. Fello does not include a buyer-side product. Homebot includes a branded private home search that keeps buyers browsing listings inside your portal instead of leaving for Zillow, with your contact information on every listing, plus a mobile app and affordability calculators in every listing.
If staying in front of buyers between conversations matters to your business, that is a capability only Homebot offers in this comparison.
The most commonly evaluated Homebot competitors are Fello, MyHomeIQ, MBS Highway/List Reports, and HouseCanary.
Fello focuses on predictive seller intelligence and database enrichment for large real estate teams. MyHomeIQ focuses on lead-generation landing pages and offers a free entry tier. MBS Highway focuses on mortgage market education. HouseCanary is an enterprise property data platform. Homebot covers the broadest range of use cases: past-client retention, predictive seller signals, buyer tools, and lender-agent co-branding, all at the lowest public price in the category.
Yes, and some teams do. The most common setup is Homebot handling the ongoing engagement layer for the full database, every contact every month, while Fello runs seller scoring on top to flag who is worth a call right now.
If a lender partner covers your Homebot cost through co-sponsorship, the additional investment in Fello becomes easier to evaluate on its own.
Import your borrower database, let Homebot handle the monthly sends and predictive signals, and see which conversations it starts with your past clients and agent partners.
Import your contacts, let Homebot handle the monthly sends, and see which conversations it starts.
