The homeownership platform for client retention and referrals, with AI seller intelligence included on every plan. Compare Fello vs Homebot on price, predictive accuracy, and what actually drives loan officer repeat business.
The homeownership platform for client retention and referrals, built to keep your whole database warm and tell you who to call first. Compare Fello vs Homebot on price, buyer tools, and what actually drives agent repeat business.
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Homebot and Fello both turn an existing database into future business. Homebot engages every contact automatically and includes AI seller intelligence on every plan. Fello leans on data enrichment and campaigns, with its AI scoring gated behind a $415 to $499/mo tier.
| Feature | Homebot | Fello |
|---|---|---|
| Personalized monthly homeowner digestAutomated, sent to your whole database | ✓ Automated, personalized | Campaign-based, you build them |
| AI predictive seller scoring | ✓ Included on every plan | ✓ Growth plan, $415+/mo |
| Published predictive accuracy | ✓ 89% in top half of scores | ✕ None published |
| Buyer-side private home search | ✓ | ✕ No buyer product |
| Homeowner mobile app | ✓ | ✕ |
| Refinance opportunity alerts | ✓ | ✕ Seller-intent focused |
| Lender co-sponsorship cost sharing | ✓ Partner covers half | ✕ |
| Built-in referral network | ✓ Homebot Network | ✕ One-way prospecting |
| Database data enrichment | Standard contact data | ✓ Deep, hundreds of points |
| Direct mail automation | Free Canva templates | ✓ Postcards, QR, add-on credits |
| Starting price | $25–$125/mo | $165/mo |
| AI seller intelligence price | ✓ Included | $415–$499/mo |
Homebot gives loan officers AI seller intelligence on every plan, automatic monthly engagement, and a co-sponsorship model that turns cost into referral partnerships. Fello reserves its AI scoring for a $415 to $499/mo tier.
The Likely to Sell score flags contacts showing transaction signals with 89% accuracy in the top half of scores. With Fello, that scoring lives only on the Growth plan at $415 to $499/mo.
The monthly Home Digest goes out to every contact with personalized value and equity data and posts a 75% open rate, versus Fello's reported 61% on email campaigns you have to build.
Agents you co-sponsor share your cost and become referral partners over time, surfaced through Homebot Network. Fello is a one-way prospecting tool with no equivalent.
Loan officer plans start at $125/mo with AI included. Matching Fello's seller scoring means its Growth plan at $415 to $499/mo, a head-to-head that runs roughly 14x to 17x in Homebot's favor.
Homebot tells agents who to call first, keeps buyers inside a branded search, and runs without weekly management at $50/mo or $25/mo co-sponsored. Fello starts at $165/mo and has no buyer-side product.
Opportunity Lists rank your database by engagement signals so the contacts most likely to respond are at the top. It is a daily action list that updates itself, not a static score you interpret.
Fello has no buyer-side product. Homebot's private home search keeps buyers browsing inside your branded portal instead of disappearing into Zillow, with your contact info on every listing.
The monthly Home Digest posts a 75% open rate versus Fello's reported 61% on email. More contacts seeing your name every month means more conversations starting warm.
Homebot starts at $50/mo, or $25/mo with a co-sponsoring lender. Fello's entry plan is $165/mo and its AI seller scoring requires the $415 to $499/mo Growth plan.
Homebot loan officer plans start at $125/mo with AI seller intelligence included on every tier. Fello starts at $165/mo, and its AI scoring requires the Growth plan at $415 to $499/mo.
Homebot for agents is $50/mo, or $25/mo with a co-sponsoring lender. Fello starts at $165/mo, and its AI seller scoring requires the Growth plan at $415 to $499/mo.
Fello is one of several Homebot competitors in the database engagement category. MyHomeIQ, MBS Highway, and HouseCanary each solve a narrower slice of the problem.
MyHomeIQ offers a free entry tier for smaller databases and a 72% predictive accuracy figure on its seller-intent model. Homebot publishes 89% and adds buyer tools, a mobile app, and co-sponsorship.
MBS Highway focuses on mortgage market education content rather than homeowner engagement or predictive seller scoring. Homebot is built around the ongoing homeowner relationship.
HouseCanary is primarily an enterprise property data platform for investors and analysts, not a client engagement tool. Homebot pairs data depth with relationship continuity in one platform.
Fello starts at $165/mo for 500 contacts on the Starter plan, and its predictive seller scoring (Fello IQ) requires the Growth plan at $415 to $499/mo. Homebot starts at $125/mo for loan officers and $50/mo for real estate agents, or $25/mo with a co-sponsoring lender, with AI seller intelligence included on every plan. On the AI seller intelligence capability, the head-to-head runs roughly 14x to 17x in Homebot's favor.
Homebot fits loan officers and real estate agents who want their whole database engaged automatically and want to know who to call first, with AI seller scoring included. Fello fits large teams with thousands of contacts and dedicated marketing bandwidth to run multi-channel campaigns, with its AI scoring gated behind the $415 to $499/mo Growth plan.
No. Fello does not include a buyer-side product. Homebot includes a branded private home search that keeps buyers browsing listings inside your portal instead of leaving for Zillow, with your contact information on every listing.
Homebot includes the Likely to Sell predictive score, reported at 89% accuracy in the top half of scores, plus engagement-ranked Opportunity Lists and personalized home value and equity calculations in every monthly Home Digest. These are included on every Homebot plan, not gated behind a higher tier.
The most evaluated Homebot competitors are Fello, MyHomeIQ, MBS Highway, and HouseCanary. Fello focuses on seller intelligence and database enrichment, MyHomeIQ offers a free entry tier, MBS Highway focuses on mortgage market education, and HouseCanary is an enterprise property data platform. Homebot covers the broadest set of use cases at the lowest public price.
Yes. A common setup is Homebot handling ongoing engagement for the full database every month while Fello runs seller scoring on top to flag who is worth a call now. When a lender co-sponsors your Homebot cost, the additional spend on Fello becomes easier to justify on its own.
Every month you are not in front of your past clients, someone else is. See how Homebot stacks up against Fello and every alternative.
Every month you are not in front of your past clients, someone else is. See how Homebot stacks up against Fello and every alternative.
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