How this Top Producing Lender Increases Engagement with the Power of Homebot

One of the biggest challenges in the real estate industry is high lead costs compared to conversion ratios. No matter what industry you’re in, upselling or cross-selling to an existing customer will always be cheaper and less effort than finding a new one. 

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But reaching out to past clients for those upselling or cross-selling opportunities? Easier said than done. Well, unless you use a scalable real estate tool like Homebot. 

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Fortunately, with Homebot, past clients cease to exist. Instead, they become current clients. 

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Amir Syed, Co-Founder of Growth Only Coaching, discovered this firsthand. 

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Turn your past clients into always current clients. 

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Finding new leads and generating business from those prospects is a constant challenge that real estate agents and loan officers face. It’s much more effective generating business from the previous buyers you already have an established rapport with, and when you do, those clients are with you.

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“I don't look at my past clients as past clients. I look at them as current clients. And so that mindset has allowed me to leverage things like Homebot to generate new leads of old business, you know, constantly.”

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Finding the time and right opportunity to contact clients can be quite time-consuming. It can also require some form of value in exchange for their time and attention. With Homebot, these values are covered from the value of their home, amortization methods, strategies for managing their wealth, and so much more.

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“Homebot has been a critical tool for me to retain and have visibility for my past clientele in a very automated yet impactful way … I said, Okay if I personally am intrigued by it, I know other people will, and so I know I have their attention, and that's worth millions of dollars when it comes to retaining clientele long term.”

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Now with customer engagement automated, Amir has freed up significant time while teeing up conversations that matter. With Homebot, customer engagement strategies are scalable, automated, and powerful time-savers, a substantial tool in the hands of any lender. 

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Client outreach is a seamless experience from their inbox to his, setting lenders like Amir as the trusted resource and expert for any and all questions about their future home owning endeavors. On a weekly basis Homebot helps Amir achieve up to a 20 percent increase in engagement from clients who trust his expertise, client interactions that he would be without otherwise.

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“I find not a week goes by where there's about three to five new clientele that is engaging Homebot and asking for some additional engagement from us, which is incredible because when I do the math on a yearly basis, it comes out to about 10 to 20% of just automatic very entrusted engagement that I probably would not have had manually by myself. And that level is already a lot more than I would've had without it.”

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Improving long-term outlooks for your business

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Markets continuously change. As a result, you’ll need to adapt in order to thrive. In something as volatile as the housing market, it’s incredibly valuable to leverage effective tools that yield you more time to focus on conversations that matter, produce meaningful data that shapes your prospecting strategy, and ensures your business’s success — now and into the future. 

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So, if you’re in the lending space for the long-term, Amir highly recommends Homebot for improving relationships and app volume for your business.

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“I think if any loan officer is long-term minded and they're really truly committed to this business, and they are a relationship-based lender, they have to commit to lowering their client acquisition cost. They have to start being obsessed with repeat business. And if they truly want to match that philosophy with their actions, Homebot is the most efficient and effective approach to create compound revenue through residual income from the database.”

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Start lowering your customer acquisition costs today with Homebot.

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Homebot’s daily digests are customized and tailored to what your clients care most about, their home. Delivering consistent, customized content is a winning strategy for engaging current customers, generating repeat business, and lowering customer acquisition costs. 

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So don’t miss your opportunity to see the same success as Amir. Schedule a 1:1 demo with Homebot.