How Homebot has Become the Best Investment this Real Estate Agent has Made in his Career

Having been in the real estate industry for many years, Cameron is no stranger to the ebb and flow of the market. He admits that it's not always easy to navigate the rapid fluctuations in home values and inventory. As the market shifts, more and more clients are wanting to know about their home’s value and how they can best position themselves. Homebot efficiently serves up this information while featuring Cameron as their #1 resource for moving forward.

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“Most realtors are aware there’s been a really big shortage in inventory across the US, and in my market specifically. But a side challenge has been the rapid rise in appreciation of the value of homes. Clients want to keep track of that as they're making decisions about whether they're moving up into a new home, downsizing, or moving across the country. Homebot’s allowed me to stay top-of-mind with those clients, keep them informed of the changes of value in their homes over time.”

Turning Client Conversations into Conversions

Cameron’s clients frequently reach out for advice on the market temperature or the status of their greatest asset, and he’s quite pleased with the results. Monday of every week he reviews a report from Homebot showing his engagement rate, and more specifically which clients are actively checking their home’s value or requesting a CMA. The time he spends tending to these leads has already yielded over $9,000 in gross commissions, and that’s within his first year of using Homebot. Even beyond the monetary ROI, Cameron is thrilled about the time it saves him in a job that is already highly demanding.

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“The biggest value add for Homebot is really the time savings for me. It allows me to stay in contact with my clients over time and stay top-of-mind with them, without having to directly intervene or take that time out of my schedule every day.”

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Cameron is adamant about investing in his clients and being able to provide a source of financial education regarding their biggest asset. The home digest reports enable his clients to make more educated decisions as they build wealth through homeownership, and in turn, Cameron is consistently seen as their trusted advisor.

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Expanding the Circle of Influence for Agents

Throughout his first year with Homebot, Cameron has also discovered how effective Homebot is for connecting with his lender, bringing in their support throughout the buying process while building a strong relationship with them for future mutual business. Homebot empowers Cameron to not just build connections with his lender, but other agents as well.

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“[Homebot] is actually great for helping drive referral business too. Most agents probably know, when people go to sell their home nowadays, they're usually moving out of the area. So this allowed me to get in early in the process and help establish referral relationships with agents outside of my market.”

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With more effective use of his time and a delighted client database, the value of Homebot continues to grow, and so does his impact in the market.

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