Truity Credit Union Looks to Empower their Community and Expand Member Services with Homebot

DENVER, CO, 3/1/2024 — Truity Credit Union, dedicated to serving their community, today announced a partnership with Homebot. As a leader in borrower engagement and retention, Homebot's platform enables Truity originators to deliver personalized home and finance insights to their members every month. Homebot brings a new level of education and empowerment to members as they make informed decisions throughout their homeownership journey, building trust and strengthening the relationship with their lender.

"We are thrilled to team up with Truity Credit Union, an institution deeply committed to enhancing member experiences and fostering long-lasting relationships," said Patrick Cameron, CRO of Homebot. "Our partnership signifies our shared dedication to member education and empowerment within Truity's community."

Truity Credit Union is renowned for their community-driven approach to lending, focusing on enduring connections with their members and a dedication to enriching lives within the community. Andrew Harris, VP of Mortgage Sales and Development, discovered Homebot’s effectiveness in educating members at other community-centric credit unions, and sought out Homebot to secure that same level of success for members of Truity.

Andrew Harris, VP of Mortgage Sales and Development at Truity Credit Union, commented, "At Truity, we prioritize personalized support and valuable resources to each member. Partnering with Homebot aligns with our mission to empower members through tailored home finance insights. This collaboration underscores our commitment to enhancing the lives of our members and the communities we serve."

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About Truity Credit Union:

Founded in 1939, Truity Credit Union operates as a "not for profit, but for service" cooperative financial institution. Their comprehensive range of financial services caters to their members' diverse needs, from basic savings and checking accounts to mortgage loans. At Truity, each member is an owner, holding equal ownership and voting rights within the Credit Union. With no shareholders to prioritize, their focus remains solely on serving their members, allowing them to reinvest profits into the community through reduced fees and competitive rates. Truity is dedicated to providing respectful, secure, and convenient financial services.

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About Homebot:

Homebot is a client engagement and retention platform that enables lenders to drive repeat and referral business. With over 10 million users, the platform delivers personalized insights throughout the homeownership journey, fostering informed decision-making and empowering borrowers to build wealth through homeownership. Homebot ensures lenders remain trusted advisors, supporting clients in maximizing the value of their largest asset—their home.