"We have around 120 opportunities each month to engage, totaling over a thousand annually. That's quite significant."
Branch Manager at Fairway Independent Mortgage
Greg Acero, a distinguished originator in Omaha, NE and nationally recognized as a Top 1% Mortgage Leader, boasts a remarkable career with a total loan volume exceeding $910 million. His unparalleled commitment to personalized service and meticulous attention to detail have earned him a vast clientele primarily through referrals and repeat business.
At Fairway Independent Mortgage, buyers and homeowners trust Greg and his team to expertly navigate the complexities of the mortgage process with care.With over 15 years of experience in the industry, Greg leverages his extensive network and exceptional client service to consistently deliver mortgage solutions that surpass expectations.
In alignment with Greg Acero's ethos of maintaining enduring client relationships, he emphasizes the critical importance of three key principles: education, unparalleled service, and consistent marketing efforts. Greg believes that educating clients about their financial options and empowering them with knowledge is paramount to fostering trust and loyalty. Moreover, he prioritizes providing service that exceeds expectations, ensuring that every client feels valued and supported throughout their mortgage journey.
Greg also highlights the significance of consistent marketing efforts, utilizing tools like Homebot to remain top of mind with clients. By remaining consistently engaged and visible, Greg strives to ensure that his clients remember him and continue to turn to him for their mortgage needs.
“The most effective way to have clients for life, honestly, is just number one, education. Number two, service better than everybody else, and number three is the consistent marketing through Homebot and other sources out there. It's always staying top of mind. If you're not top of mind, unfortunately people forget about you.”
Once he implemented Homebot into his workflow, Greg witnessed immediate value. Within the first week, he experienced a tangible return on investment as two clients reached out to inquire about refinancing and seek clarification on various mortgage-related questions.
“When I first started using Homebot, I knew right away the value. The ROI on Homebot was immediately obtained within the first week because once I initiated Homebot, I had two clients that reached out to me about refinancing and answer their questions. And right then and there, I knew this was just a home run and I had to share it with more people.”
This instant response highlighted the educational value of Homebot, empowering clients to make informed decisions about their finances. By consistently delivering valuable insights and maintaining regular communication through Homebot, Greg ensured that his brand remained top of mind with clients, thus reinforcing his position as a trusted advisor in the mortgage industry.
Greg Acero's utilization of Homebot has yielded remarkable results, consistently generating thousands of conversation opportunities with clients each year for over eight years.
"Every Monday, I typically have a list of 30 to 40 people, which represents a direct opportunity for conversation. This means we have around 120 opportunities each month to engage, totaling over a thousand annually. That's quite significant."
Such consistent engagement underscores the significant impact Homebot has had on Greg's ability to maintain ongoing communication and foster relationships with his clients.
By leveraging Homebot to drive engagement with his clients, Greg Acero was able to strengthen his relationships, increase client satisfaction, and boost his business's overall performance. The personalized insights and proactive communication facilitated by Homebot not only enhanced the client experience but also contributed to Greg's continued success as a top-producing loan officer at Fairway Independent Mortgage.
“The ability to provide not only education insights to your clients, but the conversation opportunity, the top of mind opportunity, it's invaluable. If you're not using Homebot, I really think you're missing out.”
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Branch Manager at Fairway Independent Mortgage
Join thousands of Loan Officers and Agents that love using Homebot.
Join thousands of Loan Officers and Agents that love using Homebot.
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