Why Branch Manager, Dave Thomas says Loan Officers should not be without Homebot

Loan officers knew the COVID-19 pandemic threatened to derail purchase season, drive interest rates to record lows, and leave Americans feeling unsure about making their next mortgage payment. Caliber Home Loans Branch Manager David Thomas had to make a game plan to adjust to market conditions during the pandemic, which promised to be the most volatile in his 16 years in mortgage lending.

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David knew that economic swings could not only lead to a downtick in business but also increased stress and anxiety for his clients trying to make the right decisions in the midst of a national financial crisis. In January 2020 — just a few months before the pandemic's shutdowns went into full effect — David started using Homebot. Homebot turned out to be just what David needed to stay in touch with clients and help them make smart choices about their home equity through the pandemic.

Staying Connected

When many lenders were struggling to maintain volume during the pandemic-disrupted months, Homebot allowed David to keep in contact with clients in meaningful ways and generate business opportunities. Clients used Homebot as a conversation starter to reach out to David for guidance on home finance in a time when they faced unprecedented challenges to wealth management.

Ultimately, David's confidence in Homebot grew as it maintained his client relationships while proving to be a technology that required little to no hands-on time for significant ROI. "As a loan officer, I should not be without that program."

An Immediate Return on Investment

David set up Homebot and got immediate return on his investment from the very first Homebot digest he sent to his clients. "The very first day [Homebot] got sent out, I got 11 refinances...It turned out to be about $3.5 million in business in one day, which I think paid for Homebot for 12 years. It's very affordable and the payback was huge."

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Fast forward to David's first six months with Homebot, and it consistently created conversations and steady business volume for him even through perilous economic conditions. He estimates Homebot added $2 to $3 million worth of business each month, and he hears back from at least 10 clients in response to their monthly Homebot digests. David says his clients love the personalized and dynamic home finance report delivered to their inbox. 
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David will continue to have regular interactions with clients that lead to repeat and referral opportunities because Homebot automates these touchpoints. David can let Homebot run on autopilot while he focuses on top-priority items: "It's really no hassle because it's done automatically. I don't have to do anything on it, and [clients] reach out to me to ask questions all related to financing." 

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On top of all that, Homebot also enables David to strengthen his relationship with the Real Estate Agents in his network. When clients contact him for help with a CMA after they check out the data in their Homebot, David is able to connect them with an agent to complete the conversation. That's a win-win-win for David, his client, and his Real Estate Agent partners. 

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David's experience with Homebot is one that can be replicated for more mortgage loan officers at any stage in their career. If you're ready to learn more, set up schedule a 1:1 demo.