November 29, 2022

The Year of Video: Why Loan Officers Should Use Video in 2023

Your clients want more video content

Did you know that 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service? Between TikTok, YouTube, BombBomb, PitchHub, and countless other video marketing platforms, video is everywhere. And it’s not going away any time soon. In fact, by 2023, online videos are predicted to make up more than 80% of all consumer internet traffic. Creating video content is no longer a competitive advantage — it’s a must-have for staying relevant with the next generation of homeowners. Fortunately, there are plenty of tools out there that specialize in creating and sharing video content, making it easier than ever to put video at the forefront of your marketing strategy.

You are in the relationship-building business

Video content goes beyond teaching people about a product or service. It's a powerful medium for connecting with your clients in a meaningful way and building trust. Video offers a more humanized experience for your clients — there is a level of intimacy and authenticity in video that can’t be achieved with a written message. They will appreciate you taking the time to create a video that educates them about market conditions, rates, and other important home finance insights. Whether you’re engaging past clients or new prospects, video helps you deliver value beyond the transaction — turning clients into clients for life. Plus, consumers are more likely to share videos when compared to other forms of content, which could lead to more referrals for your business.

Three hot topics to cover with your database via video

You have a wealth of knowledge that your clients and prospects are craving! Some of them may not even know they’re craving it. With 83% of the average American’s retirement coming from home equity, there are so many valuable insights you can share with your clients to help them save money and build wealth through homeownership. Use video to deliver these insights and establish yourself as the home finance expert your clients will rely on. Here are four key talking points you can use to get started:

  1. Leveraging equity: Educate your clients about how to leverage their equity for things like purchasing investment properties, paying off debts, or making home improvements.
  2. Trading up or sizing down: Some clients may have a growing family or children moving out. Speak to whether they should consider a new home and help them better understand their purchasing power.
  3. Selling: The market has changed quite a bit in the last 12 months. Help clients navigate this tricky marketplace so they can be ready to buy or sell when the timing is right for them.

Video can be intimidating. Like anything, the more you practice, the more comfortable and natural it will come to you. Make it a goal of yours to integrate video into your marketing strategy in the coming year. You won't be disappointed!

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