Customer Spotlight: Dave Thomas, Caliber Home Loans on Why Homebot is an Essential Tool In All Market Conditions
“As a loan officer, I should not be without [Homebot].”
With 16 years of experience in mortgage lending, Dave Thomas has seen it all. From standard shifts in the market to the financial crisis of 2008, economic swings have armed Dave with the right tools and best practices to remain a top producer in all types of market conditions.
Dave became a Homebot user in January 2020, just a few months before the COVID-19 pandemic shut down the economy, pushing purchase season out to the unforeseeable future, driving interest rates down to record lows, and leaving many Americans wondering whether they would be able to make the next payment on their largest asset. Eager to learn about how lenders leverage Homebot in a volatile market, we sat down with Dave to discuss his experience with Homebot before, and during, the drastic market shifts of 2020.
IMMEDIATE RETURN ON INVESTMENT
Having confidence that your tech investments will pay off is important. Seeing a profit right out of the gate is even better, and gives you the peace of mind to run your business knowing your technology is working for you. We asked Dave what kind of return he has seen on his investment in Homebot in the last six months, and even we were impressed by his response:
“The very first day [Homebot] went out I got 11 refinances. It turned out to be about $3.5 million in business in one day which I think paid for Homebot for 12 years.”
In addition to streamlining his refi process, Homebot has helped Dave secure his future pipeline with a consistent stream of conversations with past clients that lead to future transactions. “Every single month it adds on $2-3 million”, Dave continued. And that was during a national financial crisis.
ADD VALUE TO YOUR CUSTOMERS
“The coolest thing about [Homebot] is how much people love that tool”, Dave went on. Providing clients with personalized information they actually want to receive is the key to client retention. Since day one, Homebot’s mission has been to provide value to consumers by empowering them to make smarter home finance decisions and build wealth through homeownership. Putting the consumer’s interests first makes all the difference when it comes to engagement:
“Every time [Homebot] gets sent out I get at least 10-15 people that say ‘This is the coolest tool’.”
And that’s exactly what we’re going for. Homebot is designed to create engagement between the loan officer and the homeowner. Whether it’s just to reach out and say thank you for the tool, or to ask about doing a refi, Homebot makes it easy to connect with past clients and prospects in a meaningful way.
NO HASSLE TO YOUR WORKFLOW
The beauty of Homebot is that it is all automated, which means you don’t have to take time out of your day to see results. And while Homebot runs in the background, it’s actually setting you up for success during slower months. We asked Dave how Homebot helped his business when the market slowed down:
“It was a really nice residual income piece for me because we just had people in [Homebot], so I didn’t have to send out all those emails and look at every single file that I had.”
Positioning you month after month as the go-to financial expert is key to giving your clients the knowledge to make smarter financial decisions and ensuring your pipeline is full all year round.
If you are interested in learning more about Homebot, schedule a 1:1 demo with our team now.