In this video, Michael discusses prequalifications and helping his clients and prospects understand what it is and why it’s important. He engages his audience by starting at the very beginning — identifying the difference between other types of loans and a mortgage loan. He then dives into what a prequalification is, why it’s essential to start the home buying process, and what it entails. Finally, Michael encourages his clients to connect with him via phone, email, or video — making himself available and easily accessible no matter how the client prefers to communicate. 

Why we love this video

• The tone of is conversational and informative
• Michael positions himself as an expert with a wide breadth of knowledge borrowers can learn from 
• The content is broad enough to be relevant and valuable to a large audience of borrowers
• The video is candid, making it feel authentic and relatable 
  

Pro tip from Michael

“It is best to not re-watch the video after you make it. There are always little mistakes in every video. If you re-watch it, you will be tempted to reshoot and fix it. The second and third takes are never better. Just shoot it and get it out there.”

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