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The Year of Video: Why Loan Officers Should Use Video in 2021

Your clients want more video content

Did you know that 69% of people would rather learn about a product or service via video? Between TikTok, YouTube, BombBomb, PitchHub, and countless other video marketing platforms, video is everywhere. And it’s not going away any time soon. In fact, by 2022, online videos are predicted to make up more than 82% of all consumer internet traffic — 15 times higher than in 2017. Creating video content is no longer a competitive advantage — it’s a must-have for staying relevant with the next generation of homeowners. Fortunately, there are plenty of tools out there that specialize in creating and sharing video content, making it easier than ever to put video at the forefront of your marketing strategy.

You are in the relationship-building business

Video content goes beyond teaching people about a product or service. It's a powerful medium for connecting with your clients in a meaningful way and building trust. Video offers a more humanized experience for your clients — there is a level of intimacy and authenticity in video that can’t be achieved with a written message. Plus, creating videos can be time consuming and your clients probably know this from their own experiences with video. They will appreciate you taking the time to create a video that educates them about market conditions, rates, and other important home finance insights. Whether you’re engaging past clients or new prospects, video helps you deliver value beyond the transaction — turning clients into clients for life.

Here are our top four topics for connecting with your database via video:

You have a wealth of knowledge that your clients and prospects are craving! Some of them may not even know they’re craving it. With 83% of the average American’s retirement coming from home equity, there are so many valuable insights you can share with your clients to help them save money and build wealth through homeownership. Use video to deliver these insights and establish yourself as the home finance expert your clients rely on. Here are four key talking points you can use to get started:

1. Leveraging equity: Educate your clients about how to leverage their equity for things like purchasing investment properties, paying off debts, or making home improvements.

2. Trading up or sizing down: Some clients may have a growing family or children moving out. Speak to whether they should consider a new home and help them better understand their purchasing power.

3. Selling: 2021 is projected to have more home sales than any year since 2006. Help clients gauge their market — many of which are hot after inventory restraints last year — so they can take advantage of market conditions.

4. Refinancing: Speak to whether clients should consider refinancing based on current rates.

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