Why Homebot is a Must-Have Client Retention Tool for Regional Manager Bruce Brown

Background

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Starting as a Senior Loan Officer in 2011, Bruce Brown quickly rose up the ranks and began leading his team to success with outstanding sales and education strategies. Today, Bruce is a jack of all trades and master of many, having spent 7 years hosting a mortgage and real estate radio talk show, regularly representing his sales organization in tech adoption, hosting quarterly market news via his “Market Matters LIVE!” updates, and dozens of other contributions to the mortgage community.

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The Importance of Staying Connected in Today’s Market

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Bruce and his team face a myriad of challenges within the current housing market, marked by the concerns of potential buyers. The reduction in loan volume, combined with the scarcity of available housing inventory and the impact of elevated interest rates, have created tension throughout the economy. This has led to a build-up of demand and hesitation for both purchase loans and refinancing. On top of that, originators have grown used to the abundance of volume, shifting the way they manage their book of business to be more expeditious.

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“There's not enough business out there. Inventory is a tremendous problem in the real estate industry, and when you've got low inventory, you've got a lot of people, there's a lot of pent up demand. But the problem with the pent up demand is people don't want to go from 3.5 percent rates to 7 or 8 percent rates, and that has just caused a stalling in the market.”

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And yet, despite the headwinds, Bruce’s team manages to find success by reconnecting with their roots as advisors, utilizing Homebot to build stronger relationships with their clients at scale, earning them repeat business, excellent retention, and new referrals.

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“You've got to work your database. You have to stay in front of your customers. You have to stay in front of your referral partners. Homebot is a tool that lets us keep in front of our referral partners as well as our customers on a very regular basis and keeps us engaged with them.”

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Deeper Engagement with Borrowers, and the Business that Follows

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Homebot has helped empower their borrower experience for over 3 years, offering homeowners insight into their equity options, how they can better position their interest payments, how their market is doing, and so much more. The unparalleled 30% deeper engagement rate highlights the effectiveness as Homebot consistently captures their attention every month. Alongside that, the exceptionally low unsubscribe rate of .6% from the monthly Home Digest underlines the value borrowers are seeing, all while connecting them, their lender, and their agent together when any question needs an answer.

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“Having an unsubscribe rate that low [0.6%] when you've got 150,000 reports going out each month, that's unheard of. That is just absolutely unheard of.“

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This deeper level of interaction transforms the borrower journey into a dynamic and ongoing conversation, bringing their clients a truly unique homeownership experience. However, Homebot isn't only providing information; it's creating an enjoyable and personalized resource, setting a new industry standard for client engagement, retention, and satisfaction… and originators are seeing the results.

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“Once an LO starts with Homebot, they don't jump out of it. And the longer we've been with Homebot, the more and more that we see that. They engage in it, they keep it, because it brings value to them.”

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Why Every Lender Should Be Using Homebot to Drive Business

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Effective use of technology is at the heart of everything they do. Their originators are finding success, despite a down market, by embracing this philosophy, maximizing their time by letting Homebot nurture their book of business and serve up new opportunities year-round.

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Homebot's impact on the borrower is equally transformative, actively involving borrowers throughout the homeownership journey, and reinforcing the relationships with their lender and agent partners for the long-term. Whether the market is up or down, borrowers depend on lenders like Bruce and his team to be in their corner, helping them make the tough decisions, and Homebot is the must-have tool to make it happen.

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“If you feel that it's important to stay in contact with your customers after the sale and you want to continue to keep a relationship with your customer, you need to have Homebot. If you are a loan officer who does business with real estate referral partners, you need to have Homebot. It's just a great tool.”