Customer Stories
Customer Stories

How this loan officer reinvented his marketing strategy and generated a seven-figure return on investment

In 2017, Eric Kulbe was faced with an interesting challenge to which he turned to Homebot and yielded a seven-figure return on his investment.

Eric Kulbe

VP of Production at Synergy One Lending

2017

Customer Since

2273

Active Customers

63%

Engagement Rate

“The biggest problem in terms of staying in contact with people is what relevant information you are providing to them ... what is it that the consumer wants to see?”

In 2017, faced with the challenge of how to more effectively market to and retain past clients, Loan Officer Eric Kulbe turned to Homebot for a more personalized approach. Self-proclaimed as “not a big tech guy”, Eric was impressed with the ease of Homebot’s automation, the active engagement from clients, and the immediacy of the results.

Fast forward three years, and Eric swears by Homebot as a crucial part of his business strategy. “Homebot is the best marketing tool that I have...If there’s an all-star level or a hall of fame level I want to make sure that I get signed up for that too.”

How does Homebot fit into your marketing strategy?

Unlike marketing tools that involve a lot of creativity and effort to create campaigns, the ‘set it and forget it’ nature of Homebot allows for consistent, personalized content to be created and distributed entirely on its own - almost as if it were a round-the-clock member of Eric’s marketing team.

“[Homebot] is my least paid marketing team person. [Homebot is] working all day – every month a refreshed pile of referrals for me. I just love it.”

What is your return on investment from Homebot?

Not only has Homebot helped Eric find a way to stay relevant with past clients, but it has significantly increased his repeat business volume. By empowering clients with personalized, actionable content about their own home-finance scenario, Eric uses Homebot to drive more transactions, while helping his clients make smarter decisions. 

“The ROI has been well into the seven figure range and continues to grow...I’m probably 40-50 multiple every single year on my investment.”

“I can’t think of anything in all of my history of doing loans that would have A. the return on investment that I make and B. really just the engagement from the client that you get. It’s amazing.”

Want to learn more about Homebot? Schedule a 1:1 demo with our team today.

“You literally put names in there and you get leads. My returns are through the roof and my engagement is through the roof.”

Eric Kulbe

Bring Homebot to your workplace

Join thousands of Loan Officers and Agents that love using Homebot.

Eric Kulbe

VP of Production at Synergy One Lending

Bring Homebot to your workplace

Join thousands of Loan Officers and Agents that love using Homebot.

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